Pink Dino Invasion for AdGrad


Dublin experienced a Pink Dinosaur invasion in the early, sunny hours of yesterday morning (Wed, 5 June).

Large pink Dino vinyls, which were planted on the doorsteps of advertising agencies, greeted workers of the industry as they made their way into work.

The stickers were part of guerrilla marketing tactics by the students of Msc Advertising in DIT, which targeted 20 agencies and media outlets throughout the Capital.


This creative execution was a brave effort by the students to promote themselves and use experiential methods to stand out and get noticed by the advertising industry.

This enthusiastic endeavour can be seen in their early start where they managed to beat even the hardest working professionals to work. Twitter was also put to good use by the students, tweeting pictures of the dinosaurs on front steps!

If you would like to meet this daring cohort of young advertisers, you can come down to DIT Aungier Street at 3PM today for their industry pitch. For more information visit

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