PhD researcher and Marketing graduate scoops major academic award

Sarah Browne, College of Business PhD researcher and Marketing student, scoops major academic award.

16 September 2013:  Congratulations to Sarah Browne, College of Business PhD researcher and graduate of Marketing, who was recently awarded the prize for Best Overall Paper by the international judging panel at the UK Academy of Marketing Conference 2013.    Sarah competed against no less than 480 UK and European academics, all her senior both in experience and age, to win this prestigious accolade. Her paper was drawn from her PhD thesis titled: ‘From strategy-making to strategy-shaping: Exploring the strategizing practices of marketing middle managers’.  Adopting a multiple case study methodology across the increasingly competitive Irish grocery retail sector, Sarah has examined the direct and indirect influence of marketing on strategy-shaping activity within organizations. She is supervised by College of Business colleagues Dr. Katrina Lawlor, Dr. Pamela Sharkey Scott, and Laura Cuddihy.

Her winning paper will be published in the Journal of Marketing Management in 2014.  Sarah has also presented papers at the conferences of the Strategic Management Society, the British Academy of Management and the European Group for Organization Studies (EGOS).

Sarah started her academic studies in DIT College of Business on the BSc.Marketing programme, where she won three Gold Medals on graduation in 2009. She was awarded both ABBEST and Fiosraigh research scholarships by DIT, enabling her to undertake her current PhD research which she submits in November 2013.

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