DIT College of Business Students Excel at International Business Strategy Competition


DIT team (clockwise from top left) Dr. Eoghan O Grady, Jack Doran, Philip Clarke, Aoife Brierley and Finn Hefferon

Once again, four DIT students from the B.Sc. Business and Management programme (DT365) qualified for one of the most prestigious undergraduate case study competitions in the world.  The John Molson Undergraduate Case Competition (JMUCC) is an annual event held in the John Molson School of Business at Concordia University, Montreal, Canada. The week-long competition challenges twenty-four teams from internationally renowned business schools to put their creative and analytical skills to the test.

The competition took place from 16 - 22 February.  The DIT team travelled to Montreal to take part, accompanied by Team Coach Dr. Eoghan O’Grady.  During an intense week, each team goes through three rounds in which they are given just three hours to work on a Case Study, and then 20 minutes to present their findings and then a final round in which they research a company over a 24 hour period and then likewise present their findings and recommendations.  Panels of judges, drawn from industry, assess the teams’ analysis and presentation skills.  The DIT team were ranked first of the 24 schools after these four rounds attaining an almost perfect score (44/45 points).  They therefore qualified for the Grand Final along with the next five top ranked teams.  The judging panel gave overall victory in that Final to the National University of Singapore.  Although disappointed to miss out on overall victory, the team represented DIT with great distinction.  

The 2014 DIT team members were Aoife Brierley - Marketing major; Philip Clarke - HR major; Jack Doran  - Marketing and Enterprise major and Finn Hefferon – Finance major.  

Team coach, Dr. Eoghan O Grady, is Programme Chair of the B.Sc programme in Business and Management. Sharon Feeney and Pat Kenny (Strategy Lecturers on DT365) and all previous JMUCC participants (all DT365 graduates) played a huge part in the selection and preparation of the team

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