DIT ‘Students in action’ initiative generates innovative ideas for tourism

DIT students present innovative insights into local tourism

27 May 2014:       For the past nine months, over a hundred and twenty students from the School of Hospitality and Tourism at the Dublin Institute of Technology have been visiting and considering tourism opportunities and issues in and around Drogheda.

Developed as part of DIT’s ‘Students in Action’ initiative and run in conjunction with Drogheda Chamber of Commerce, the DIT Students generated a number of pertinent research findings through survey and project work related to six tourism modules covering areas such as eTourism, Planning, Marketing, Enterprise Development and Management.

Earlier this month the DIT students presented their research findings to industry at an event organised in conjunction with Drogheda Chamber of Commerce and held in the town's Highlanes Gallery. The students came up with some very innovative ideas and one of the key messages that came from this project is that as a town Drogheda needs to connect, collaborate and communicate together to collectively develop a vision for the town.


From L-R: Dr Bernadette Quinn, DIT, Emily O Connor, DT406/3 and Vincent Murray, students on DT406/3, Simon McCormack, President of the Chamber of Commerce, Drogheda, Dr Ziene Mottiar, DIT, Mairead Davis,  Co-ordinator, Connect Family Resource Centre, Moneymore, Drogheda .

DIT Students Emily O’Connor and Vincent Murray summarise one of the key findings of the project.   “While there are a wealth of resources for visitors in Drogheda and its environs, collaboration and communication involving all the community is the key to the future of the town”. 

A number of reports were also delivered to Drogheda Chamber of Commerce and it is hoped that the insights and innovative ideas that arose from the research into Drogheda as a tourist destination will bear fruit in months and years to come.

Dr Bernadette Quinn who coordinated the initiative highlighted the collaborative approach of this project as resonating with the DIT's mission of bringing students closer to the real world by working with industry through co-created learning spaces.

Mr. Alex Gibson, Assistant Head of School of Hospitality Management and Tourism stated that “The collaboration between the Chamber of Commerce, the students, the tourism industry and the community helps to develop a number of key and transferable skills such as critical evaluation, teamwork, creativity and delivery of work within a required timeframe, all beneficial to both the hospitality and tourism sector and important to graduates of higher education.”

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