DIT Digital Marketing and Analytics student takes second place in Accenture Leaders of Tomorrow Award

02 May 2014: A DIT MSc Digital Marketing and Analytics student has been named runner up in the prestigious Accenture Leaders of Tomorrow Award.

Tara Justin, who began her course at DIT in September 2013, has been competing against more than 100 representatives from third level institutions in Ireland over the past six months to attain a place on the NRDC Launchpad programme for tech startups.

The Accenture Leaders of Tomorrow Award, in association with The Irish Times, aims to identify, foster and recognise leadership potential and innovative thinking amongst aspiring entrepreneurs in Ireland.

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Dr. Kate Ui Ghallchoir (Head of DIT School of Marketing), with Tara Justin, Eithne Harley (Director of Integrated Marketing at Accenture) and Colin Ryan (Accenture Leaders of Tomorrow Sponsor)

Tara explained how she came to apply for the competition.

“When I first decided to study with DIT for my Masters, I had two motivations. The first was to increase my leadership opportunity in the workforce from a digital perspective and the second was to gain digital know how for a business idea that I had.

“When I came across the Accenture competition on Twitter, I knew it was a good fit. Accenture are not only one of the leading consulting companies globally but they have a great reputation for equal opportunities and encouraging female leadership.”

The competition had three rounds – firstly a business idea had to be submitted online (the idea had to make the future better than the present, have a digital focus and fall into one of four vertical industries outlined).

Tara’s business idea will improve services for adults and children with speech and communication issues and the competition happened to coincide with the Light It Up Blue World Autism Awareness campaign for the month of April.

Tara made it through to the next round, where she had to submit a detailed business plan and pitch her idea to the senior management of Accenture. In the next stage, Tara was one of the final six finalists and took place in two development days at the company.

Following the final round of a Dragon’s Den style pitch, she was announced as having placed second in the competition.

“As I came second place, I was delighted to be informed that NDRC would like me to participate in their ‘Female Founders’ programme with the aim to build my team and hopefully be on their ‘LaunchPad’ programme in September,” says Tara.

“This entire experience has exceeded all expectations that I had when I entered the competition. At every step of the way, I have received infallible support, advice and feedback from all involved in Accenture and NDRC.”

In her blog www.tarajustin.blogspot.ie, Tara also thanked DIT staff for their support, particularly Dr Kate Uí Ghallachóir, Dr Etain Kidney and Tara Grehan.

Tara now has two sets of exams on the horizon and is heading into an accelerated semester for her Masters in June.

She is in the first class of the MSc in Digital Marketing and Analytics, a 16-month Level 9 award, delivered through the partnership of DIT and The Marketing Institute of Ireland.

As demand for digital skills is outstripping supply, the innovative Masters is equipping graduates with proven strategic frameworks and readily applicable toolkits for their digital marketing activity. The next intake is for September 2014.

Visit www.dit.ie/digitalmarketing and follow @ditdigital for more information.

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