DIT’s James Murphy gives key note address at 2014 Alltech International Craft Brews & Food Fair


L-R: James Murphy - Lecturer DIT presents a copy of his new book and congratulates Dr. Pearse Lyons – Founder and President of Alltech on another successful International Craft Beers & Food Fair at the Dublin Convention Centre.      

James Murphy lecturer in Bar Management Studies, DIT was recently invited to give a key note address at the 2014 Alltech Craft Brews & Food Fair which took place in Dublin at the Convention Centre. This international exhibition is Ireland’s largest craft beer festival and offered attendees a wide range of seminars, workshops, and exhibitors from the wider brewing and distilling industry. The exhibition also included the ‘Pub Series’ co-ordinated by Irish Pubs Global which was designed to help every publican and his staff members to learn how to get the most from their business through a series of presentations from leaders in the field.   James spoke on ‘Developing craft beer sales opportunities – the beer tasting experience’.

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