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Innovative New Programme in Digital Marketing Launched in DIT

Posted: 26 May, 2016

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies.

Strategy // Technology // Analytics // Communications are essential for marketing professionals. Graduates working in marketing and business are learning on the job how to ‘do digital’. This programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Uniquely, we offer specific modules in Social Media Marketing, User Experience and Marketing Technology.

The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment.

This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to industry based lecturers.

 

FOR FURTHER INFORMATION ON THE MSC DIGITAL MARKETING & ANALYTICS:

Dr. Lesley Murphy, Programme Chair, College of Business, DIT.

T: 01-402-7046  E:Lesley.murphy@dit.ie   w: www.dit.ie/