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Dr Sheila Flanagan of DIT joins illustrious group of tourism researchers

Posted: 15 December, 2016

Dr Sheila Flanagan, Head of Academic Policy and Planning at DIT received the Travel and Tourism Research Association (TTRA) Lifetime Achievement Award.

Brian Ruf presents Dr Sheila Flanagan with the TTRA Lifetime Achievement Award at the 2016 Marketing Outlook Forum

Dr Flanagan is the twentieth Lifetime Achievement Award recipient in TTRA’s 46-year history. The Lifetime Achievement Award is the highest honour bestowed by TTRA, one of the leading associations for travel and tourism research and marketing. 

The award was presented at the 2016 Marketing Outlook Forum award luncheon in Florida, USA on October 25, 2016 by Brian Ruf, Past President of TTRA and CIO and Owner of Ruf Strategic Solutions.

“As a past president of TTRA, I understand first-hand that it is people like Sheila who make our efforts and TTRA’s mission possible…  Sheila’s commitment to service as well as her leadership, vision, teamwork, dedication, diplomacy, professionalism, unselfishness, and grace are just a few of the wonderful qualities she possesses and that inspire and encourage others to not just be their best but also to give their best." 

Dr Flanagan was named for the award because of her exemplified service, commitment, and dedication, not just to TTRA, but also to the travel and tourism industry for over 15 years. She previously received the TTRA President’s Award for outstanding contribution to the association in June 2013.

She was presented with a copy of a framed original painting of Skerries Harbour produced by Tony Gunning of Blue Sky Art in Dublin. 

Dr Flanagan has been involved with TTRA since 1996. She was first elected to the International Board in 2008 and served on the executive committee as President and Chair from 2011 to 2013.