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TU Dublin Students Collaborate With Microsoft

Posted: 4 June, 2019

For the second year running, students of the M.Sc in Marketing collaborated with Microsoft to build and execute live online advertising campaigns, for small local enterprises, using the Microsoft Advertising platform.

Students on a visit to Microsoft earlier this year.

The students worked with a range of Irish businesses, in areas including recruitment, food, entertainment and hair salons, and the programme closed out with the students presenting their campaign outcomes at an event at the College of Business, TU Dublin City Campus.  

Edel Foley, Lecturer in Marketing at the College of Business, TU Dublin - City Campus and Digital Marketing Module Coordinator, explained "This is a fantastic opportunity to gain real-world experience and to engage with local companies to gain a deeper understanding of digital strategy.  Students really value the opportunity to engage with a live project and improve business performance.  Getting to understand the competition and managing an advertising budget gives great insight into the world of search engine marketing."