Postgrad

MSc Marketing
Full time - DT344

Programme co-ordinator

Roger Sherlock,
Head of Department of Marketing Studies,
School of Marketing
College of Business
T: +3531 4027033
E: roger.sherlock@dit.ie

Alternatively contact the School of Marketing

T: +3531 4027030/ 4027031
E: gillian.dann@dit.ie, paula.maguire@dit.ie

Duration

1 year full-time

Closing date

Open for Applications

Start date

9th September 2013

The Programme at a Glance

One year Full-time level 9 masters programme for Non-Business graduates
Applications now being accepted
Unique learning environment
12 months duration: Two taught semesters and a research dissertation
Excellent career placement record
Commences September, 2012

Overview

This conversion programme is specifically aimed at non-business graduates who wish to develop and focus their career trajectory in the business domain where the tenets of marketing are recognised as the drivers of business success.

So whether your undergraduate degree is in science, engineering and technology social sciences, communications and arts, this programme is for you.

Graduates of the programme are in high demand from marketing, media and general business arenas.

The programme is designed as an intensive conversion learning experience for non-business graduates. Due to its excellent reputation, our entrants come from a wide range of Universities from Ireland and abroad. All have found the breadth, depth and rigor of this programme to be both stimulating and challenging. In consequence, it has benefitted them greatly in developing their careers in marketing.

Programme Structure and Content

In Semester 1, you will study all the fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning. In all areas, we take a hands-on approach so that individual and group coursework accounts for 50% of the assessment for each module.

In semester 2, you will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Online marketing. These will require you to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, you will make an in-depth study of two areas of marketing; these are selected from the current set of options:

Business-to-business Marketing
Management of Sales
International Marketing
Services Marketing
Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000 word masters dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process. Examples of recent students work can be seen here MSc Marketing Summary .docx

Location

This programme is delivered at DIT, Aungier Street campus, Dublin 2. The campus features a state of the art library, world-class IT facilities and excellent lecture theatres and learning spaces in the heart of Dublin’s business district.

Entry Requirements

CONVERSION PROGRAMME

A minimum second class honours degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent. Selection may be by interview. Any candidate who has prior business qualifications is ineligible for this programme and might consider enrolling on other DIT postgraduate programmes offered by this College.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.

Please note. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

Award

Graduates of the course are eligible for the award of Masters of Science (Marketing) of the Dublin Institute of Technology.

Where Can I Go from Here?

Career Opportunities are excellent for graduates of the M Sc Marketing. Graduates are employed in international companies such as Microsoft, Google, Linkedin and Facebook in marketing roles. The local marketing and media industry snap up graduates to work as account managers and account executives, brand managers, and customer analysts in companies such as Cybercom, Danone, and graduates have being accepted onto much-sought-after graduate programmes such as the Jameson Graduate Programme, Enterprise Ireland’s Graduate Programme and IBEC’s European Orientation Programme.

What our Graduates Say

DIT’s MSc in Marketing delivered an outstanding course to elevate my career prospects beyond expectation. Knowledge developed through various learning techniques from he conceptual and creative arena of consuming behaviour to problem based learning on a company’s marketing and sales account strategy, results of which are later presented to the directors of that firm, provide a well-rounded experience to ensure students are industry ready and confident in their abilities.

Personally the core value of this course is the opportunities it affords students. I returned to education after five years in a position with limited career progression, the rewards of the decision to do this MSc in Marketing is that it has provided a host of fantastic new opportunities to form a career platform which enables students start a new career in marketing, sales, management, project management or other career paths that compliment the core learning. All the course and its lecturers demand in return are imagination, collaboration and a strong work ethic.

The helpful nature of lecturers with their understanding of the unique world of Marketing and Sales along with their close collaboration and ties with industry really add to a students skill set and as a result my new employers saw the experience and knowledge developed in DIT as valuable intellectual property that they are utilising. Students emerge from this course with the ability to work for and add value to any company in the world from the most successful to the most innovative.

I could not recommend this career driven course highly enough, but be warned you have to work hard for the career you want!

Paddy O Gorman, Marketing & Sales and Design Communications Project Management, Microsoft Ireland
Graduate 2011, MSc in Marketing

The MSc Marketing programme at DIT was a natural choice for me following from an Arts degree. The faculty understood that I did not have a business background and gave me the tools and education I needed to excel in a career in marketing.

Semester one intensively laid the foundations for the specialist knowledge I would gain in semester two where I was afforded the opportunity to choose the subjects that would benefit me in my chosen career. I chose to study International Marketing and Online Marketing. All modules were well taught and interesting as well as contemporary and practical in terms of building relevant knowledge for my career.

The skills that I learned during the MSc Marketing were directly transferable to my first job as a Marketing Assistant in Sage Ireland and also contributed to my quick progression to the position of Digital Marketing Specialist. This course is for the driven and ambitious career focused individual and turns out well rounded, highly educated marketing graduates.

Victoria Graham, Graduate 2011, MSc in Marketing
Digital Marketing Lead at one of Europe's biggest managed service providers; Claranet, London

Having graduated from the M Sc Marketing in DIT in 2009, I launched my career in the digital world as an Online Advertising Strategist, advising and dealing with many SME's and digital agencies across the UK and Ireland. Coming from a non-business undergraduate background, I wanted a thorough introduction to core business subjects as well as a practical but solid understanding of Marketing.

The M Sc Marketing provided me with fantastic insight into both the practical and theoretical aspects of Marketing but most importantly I valued the time, dedication and friendly support provided by faculty staff who made an effort to understand our personal goals and ambitions - I wasn't just another student number!

The structure of the programme allowed me to pursue my interest areas, especially Online Marketing which is such a crucial element of Marketing in the current climate yet lacking in many other courses of the same calibre. Our assignments often involved tackling real-life business problems, including practical aspects such as group work and presentations. These have since proven to be essential elements in acquiring my job and progressing my career.

Sara Fogarty, Agency Strategist, Google.

I graduated in 2008 with a non-business degree, a sore head after the celebrations and not a clue about what to do next! I was fortunate enough to land a junior Marketing role for an Irish travel company and it became apparent to me very early on that this is what I wanted to do. I made the decision to return to education after three years of working full time because I wanted to progress in the field of Marketing and I felt that the best way for me to do this was to gain a qualification to accompany my experience to date.

The MSc in Marketing was the obvious choice for me; it catered for non-business graduates and came highly recommended by a number of people in business that I sought advice from. Reading the course content, my initial thoughts were that the module mix was superbly rounded and that I would find the course incredibly interesting. The learning I gained by completing the MSc in Marketing however was even more than I had anticipated. I thoroughly enjoyed the mix of academic learning and practical experience that included preparing a Sales and Marketing strategy for an Irish company, conducting market research in a specific industry and implementing a Google Ad-word and social media campaign for an existing company. I benefitted hugely from these exercises and brought this knowledge with me into my current role.

I was really impressed with the links to industry demonstrated by the staff at DIT and the opportunities that the college provided students with by hosting speakers from Irish and international companies with a wealth of experience and knowledge. Lecturers were very engaging in their teaching methods as well as being friendly and approachable throughout the year providing support if and when needed. I personally really appreciated the efforts of the staff at DIT to get to know their students and to help out where they could.

The MSc in Marketing opened a lot of doors for me and has allowed me to progress to the next level professionally. I would have no hesitation in recommending the course and DIT. I do however feel compelled to warn prospective students not to enter into the MSc Marketing too lightly! This is a highly intensive course with a huge workload but if you are willing to put in the hard work and you are serious about wanting to excel in the world of marketing then no doubt you will benefit enormously from completing the MSc in Marketing.

Caroline Kelly, Marketing Executive, Thomas Cook Ireland
Graduate 2012, MSc in Marketing

Frequently Asked Questions

EU Fees for 2012/2013*

*The fees outlined for each course are provisional and are subject to change

For information on full time postgraduate fees for 2012/13 please click here.

For information on funding please see the following link: Fees and Funding