MA Public Relations

The Master of Arts in Public Relations is recognized internationally. It is a one-year full time programme combining lectures, project work, the production of an academic dissertation and work experience with a view to preparing students for a successful career in public relations.

Upon completion of the course, graduates will have a thorough understanding of public relations and the issues confronting it in the modern world. The course boasts a particular emphasis on the theory and practice of public relations as a function of strategic management.


The MA in Public Relations at DIT is recognised by the Public Relations Institute of Ireland, (PRII) and the UK-based Chartered Institute of Public Relations (CIPR). It is the only public relations programme recognised by the CIPR in the Republic of Ireland. It is the first EuropeanPR qualification to be recognised by the Public Relations Society of America (PRSA). The programme has also been accredited by the European Public Relations Confederation (CERP) of which the national public relations associations in 26 European countries are members.

The programme enjoys the active support of public relations professionals throughout Ireland by their participation in guest lectures, student seminars, research and work placement programmes. Many prominent practitioners offer prizes at graduation to the most successful graduates. Students successfully completing the programme can expect to find employment in both in-house public relations department and public relations agencies. Recent graduates have assumed positions of responsibility in commercial and corporate public relations as well as in other specialist areas including agricultural public relations, healthcare, finance, tourism, entertainment, IT, fashion and lifestyle, public relations in the voluntary sector and public affairs (public relations in the political environment).


Meet our students and gradates  


  • At a glance
  • Level: 9
  • Duration: One Year

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Career Paths

Graduates are equipped to take up full-time employment in public relations consultancies and in house public relations departments. Recent graduates have assumed positions of responsibility in commercial and corporate public relations as well as in public affairs where they specialise in political public relations. Other specialist areas include agricultural public relations, healthcare, entertainment and public relations in the voluntary sector.