Programmes of Study currently available
B. Sc. Marketing Programme
Subjects
FT541: Degree in Marketing: 2004/2005
(All Subjects based on a full year unless otherwise stated)
YEAR 1
Accounting
Communications
Economics I/Law
Marketing Information Systems
Marketing Theory
Quantitative Methods
Social Science Perspectives
Management
French/German (option)
Introduction to PC Environment
YEAR 2
Marketing Practice
Marketing Research
Quantitative Methods
Communications
Management Accounting
Information Systems
Management
Economics
French/German
YEAR 3
Consumer Behaviour
Marketing Communications
Finance
Strategic Marketing / Economics of Strategy
Marketing Research/Information Technology
Management Science
One Option to be Selected:
Business-to-Business Marketing
Interactive Marketing
New Venture Creation
International Marketing
French or German
Management of Sales Services Marketing
Accreditation
Academic programmes in Dublin Institute of Technology enjoy national and international recognition by educational and professional bodies and our alumni are employed up to the highest levels in industry around the world, including in the United States of America. As in most European universities, academic credit in DIT is based on the European Credit Transfer System (ECTS) and is easily converted to the US system. Visiting students have the flexibility to select courses or modules from an extensive list of options, and can obtain credit from DIT towards their final degree from their home university.
