Revenue Management for the Industry
Quick Programme Summary
| ◊ | Programme Code: | DT454 |
| ◊ | Award: | Short Course Certificate |
| ◊ | Duration: | 1 night be week (2 hours) for 12 weeks |
| ◊ | Fees (2010/11): | 410 Euro |
| ◊ | Fees (2011/12): | To be announced late August |
| ◊ | Location: | DIT Cathal Brugha Street |
| ◊ | Post your application form to ... | School of Hospitality Management & Tourism, College of Arts & Tourism, DIT Cathal Brugha Street, Dublin 1 |
| ◊ | Application Closing Date: | Friday, 9th September 2011 |
| ◊ | Any queries? |
T: (01) 402 4352 or E: tourism.hospitality@dit.ie (School Administrator) T: (01) 402 4425 or E: neil.andrews@dit.ie (Head of Department) |
Programme Description
Revenue Management or Yield Management is a method for managing capacity profitably, selling the right product to the right customer at the right time for the right price. This module looks at Revenue Management theory, its origins and at the implementation and practice of Revenue Management in the Hospitality Industry.
Content
- Introduction to Revenue management
- Defining market segments and evaluating demand
- Forecasting
- Optimising demand
- Pricing
- Revenue management strategies and tactics
- Culture of the organisation / Revenue management team
- Revenue management implementation, measurement & evaluation
- Computerised Revenue management systems
- Revenue management & distribution channels
- Restaurant Revenue management
- Conference & banqueting Revenue management
- Revenue management in other sectors
- Review
Entry Requirements
Experience in the Hospitality and Services Industry or relevant courses, e.g. NCTB or City and Guilds is desirable.
How to Apply/Enrol
Completed application forms should be returned to the School Administrator in the School of Hospitality Management and Tourism (address below). Closing date for receipt of applications is Friday, 9th September 2011. As the number of places is limited, candidates may be short-listed on the basis of information supplied on the application form. Candidates will be notified of the outcome or of any short-listing procedures.
Commencement
This programme will run subject to demand.
Examinations
1 Assessment and 1 examination
Progression
The examination will be considered for exemption from the equivalent subject on the BA in Hospitality Management programme
Award
Revenue Management – Short Course Certificate of Dublin Institute of Technology.
