Marketing Strategy
Quick Programme Summary
| ◊ | Programme Code: | TFMK4004 |
| ◊ | Award: | Short Course Certificate |
| ◊ | Duration: | 2 hours for 12 weeks (approximately 24 hours). |
| ◊ | Fees (2010/11): | 410 Euro |
| ◊ | Fees (2011/12): | To be announced late August |
| ◊ | Location: | DIT Cathal Brugha Street |
| ◊ | Post your application form to ... | School of Hospitality Management & Tourism, College of Arts & Tourism, DIT Cathal Brugha Street, Dublin 1 |
| ◊ | Application Closing Date: | Friday, 9th September 2011 |
| ◊ | Any queries? | T: (01) 402 4352 or E: tourism.hospitality@dit.ie |
Programme Description
This module will develop the student’s ability to make decisions, communicate and interact in the field of marketing. This subject will provide an advanced learning situation and give the students the exposure to both intellectual and practical applications in marketing appropriate to an honours degree undergraduate programme.Content
The case study approach
Case 1
- Environmental Analysis, differentiation and segmentation
Case 2
- Key success factors , consumer behaviour models, opportunity analysis, competition analysis
- Generic Growth Opportunities and Strategies- lecture
Case 3
- Key Success Factors, Innovation and SWOT analysis
- Relationship and Value marketing and Management - lecture
- Contemporary Issues - seminars
Case 4
- Relationship marketing; segmentation; marketing planning; competition analysis and the use of strategic tools
- Implementation and distribution issues - lecture
Case 5/6
- 5. The use of strategic marketing/management; marketing opportunity analysis; implementation
- 6. International Case study focusing on Value analysis, marketing communication tools and segmentation
How to Apply/Enrol
Completed application forms should be returned to the School of Hospitality Management & Tourism (address listed below) by Friday, 9th September 2011. Early application is encouraged. As the number of places is limited, candidates may be short-listed on the basis of information supplied on the application form. Late applications may be considered should vacancies remain. Candidates will be notified of the outcome or of any short-listing procedures.
Examinations
One assessment & One Exam
Award
Short course certificate of Dublin Institute of Technology.
