Services Marketing
Quick Programme Summary
| ◊ | Programme Code: | TFMS2023 |
| ◊ | Award: | CPD Certificate |
| ◊ | Duration: | 36 hours |
| ◊ | Fees (2010/11): | 686 Euro |
| ◊ | Fees (2011/12): | To be announced late August |
| ◊ | Location: | DIT Cathal Brugha Street |
| ◊ | Post your application form to ... | School of Culinary Arts & Food Technology, DIT Cathal Brugha Street, Dublin 1 |
| ◊ | Application Closing Date: | 1 September 2011 |
| ◊ | Any Queries? | T: (01) 402 4344 or E: scaft@dit.ie |
Description
The highly competitive nature of almost all organisations in the modern environment makes a knowledge and understanding of marketing essential. This course introduces the learner to the principles and practices of marketing in a culinary, food production and foodservice context. This includes the marketing philosophy, customer care, satisfaction; segmentation, targeting and positioning; the marketing mix, the marketing environment, branding; promotion, marketing planning and management
Duration
Subject to demand the course will be offered in a flexible format that may include: one morning or one afternoon or one evening per week for one semester (36 Hours in total).
Entry Requirements
Entrants should be mature students (23 years +). Applicants below this age threshold can apply and will be considered based on their previous industry experience and or their previous accredited certified learning. No previous experience required for entry level modules. Advanced level modules may have pre-requisite modules or/and relevant industry experience requirements. Applications for exemptions will be considered on a case by case basis. Entrants may be required to attend for an interview.
Award
Certificate in Continuing Professional Development of the Dublin Institute of Technology with the appropriate module title. Students who successfully complete the examinations or skills assessment will be considered for exemption from the equivalent subject on the relevant Degree programme.
How to Apply/Enrol
Completed application forms should be returned to the School of Culinary Arts and Food Technology (address below) by Thursday, 1st September 2011. As the number of places is limited, candidates may be short-listed on the basis of information supplied on the application form. Late applications may be considered should vacancies remain. Candidates will be notified of the outcome or of any short listing procedures.
Please note: All modules are offered subject to the level of demand and availability of facilities.
