MSc in Marketing (Executive)
Part Time - DT375
Programme Co-Ordinator:
Aileen Kennedy
School of Marketing
Faculty of Business
DIT Aungier St
Dublin 2
T: 01 402 7150
E: aileen.kennedy@dit.ie
Duration:
Part Time - 2 Years
Closing Date:
26 November 2010
Course Start Date:
Week of the 17th January 2011
Introduction
“It is difficult today to find companies who do not want Marketing to take the lead in developing sustainable competitive performance in the complex, confusing and rapidly changing markets they face. This is the major challenge facing Marketing executives in 21st century business.”
Piercy, N. (2002) “Market Led Strategic Change: new marketing for New Realities”, The Marketing Review, (2) pp. 385-404.
This is the programme to provide you with the tools and strategies to address these challenges in your career. The Masters in Marketing (Executive) is a new boutique programme specifically designed for practicing Marketing professionals looking for inspiration and new challenges within their careers.
The programme is specifically designed for learners with an average of five years relevant industry experience. It aims to develop expertise and knowledge to refine and enhance your Marketing skills, broaden your knowledge base and enhance your career prospects. This programme will be your vehicle for career acceleration and transition.
Course Content
The progression to year two focuses on moving from a Marketing specialist perspective with functional knowledge in year one to a business generalist and strategist with leadership and strategic organisational insights in year two.
The modules in year two are Strategic Management, Marketing Metrics: A Financial Perspective, Innovation and Commercialisation and Change Management and Leadership.
The study programme culminates in the completion of a work based Consultancy Project which offers you the opportunity to conduct a significant self-directed piece of individual primary research tailored to your own career and business aspirations.
Assessment
This programme is offered on a part-time basis. It involves four semesters of course work and the completion of an individual consultancy work-based project.
There are eight core taught modules in the Masters in Marketing (Executive) programme. Each module is three hours lecture content per week for 12 teaching weeks per semester. The programme requires attendance two evenings a week.
Location
School of Marketing, Faculty of Business, DIT Aungier Street, Dublin 2.
Timetable / Hours
The programme is delivered two evenings a week, Tuesday and Thursday, from 6-9pm in the Faculty of Business, Aungier Street campus, Dublin 2.
Entry Requirements
Minimum second class honours degree (2.2 or higher) from a business or marketing discipline or an equivalent professional qualification with appropriate grades.
And
Five years work experience in a Marketing related role or function within an organisation. This can include experience in sales, customer service/care, administration of marketing activities, branding, advertising, market research, distribution, services marketing and other relevant marketing activities.
In the case where a candidate has achieved a Level 8 award (degree level) by pursuing a part-time degree course while continuing to work, the work experience can be accumulated in tandem with the degree programme.
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.
Award
Graduates are eligible for the award of M.Sc. Masters Marketing (Executive) from the Dublin Institute of Technology (DIT).
Career Opportunities
Frequently Asked Questions
Who is this programme for?
The M.Sc. Masters in Marketing (Executive) is a post-experience post-graduate programme targeted towards learners with relevant undergraduate academic qualifications and an average of five years relevant industry experience. This part time programme is designed to serve as a vehicle for career acceleration and transition for participants.
Does the programme have Industry links?
The M.Sc Masters Marketing (Executive) programme is run in partnership with the Marketing Institute of Ireland. For more information see www.mii.ie
Who do I contact for further programme details?
MII contact: Tel: 01 2952355 or email education@mii.ie
How do I apply?
You need to fill in the application form which is available here
Programme applications are then returned to the Office of Graduate Studies of the DIT to the stated deadline.
How many participants will there be?
The cohort will be limited to 20 -25 participants to facilitate an interactive and participative learning environment.
When does the programme begin?
Semester 1 of the programme for 2011 begins the week of the 17th Janaury and runs every Tuesday and Thursday evening.
What is the Marketing Seminar Series?
This Marketing Seminar Series will provide a forum for industry speakers and practitioners to engage participants on contemporary issues in the Marketing sphere.
During the programme participants have several chances to become exposed to leading companies and practictioners as well as leading academics in the field of Marketing.
What is the Consultancy Project about?
The Consultancy Project is a distinctive component of the learning process of the programme and is an individual piece of work. Most participants will probably complete the project on behalf of their own sponsoring organisation. The Consultancy Project is a significant piece of individual research which is largely self-directed and self-motivated,
This innovative and practical process involves two components that together comprise the complete project. The completed Consultancy Project will result in two outputs (1) a management report for the sponsoring organisation and (2) a project which must meet the academic requirements of a Masters Degree award
Professionally the completion of this Consultancy Project may open doors for you within your current organisation. It may also provide the incentive that you can use to encourage your employer to sponsor you. The promise of the quality of focus and expertise, both from yourself and supporting DIT academic staff, could be a strong motivator for your organisation to commit to the programme.
How will the programme be delivered?
The underlying philosophy is to provide a diverse and challenging range of learning experiences in which you can explore an appropriate body of knowledge. Delivery methods include lectures (including specialist knowledge lectures through the Marketing Seminar Series), assessments (including case studies, literature reviews and reflective learning practices) and self-study (including technology-aided learning, library work, projects and self-directed study).
Such learning experiences will further develop your ability to think critically and rationally, to apply knowledge in solving problems and to skillfully work in and lead groups.
What are the aims of this programme:
There are several key aims underpinning the M.Sc. Masters Marketing (Executive) programme:
To deliver an innovative programme of directed and self-directed learning at an accelerated pace, based on a collaborative learning platform, to enable high calibre post-experience graduates to achieve career acceleration and transition.
To provide an opportunity for learners to engage in an independent learning journey involving the design, implementation and interpretation of primary research directed towards resolving an organisational problem.
To demonstrate an advanced knowledge and critical appreciation of the theory and practice of Marketing, both in the context of the functional area and in relation to the integration of Marketing in a cross-functional and broader managerial organisational context.
To further develop and enhance high-level group interaction skills and problem solving orientation in both the learning and operational business environment.
What are my take-aways from this type of programme?
The key objectives of this programme are as follows:
To provide perspectives, strategies, frameworks and concepts to anticipate challenges and seize opportunities presented by changes in Marketing practice and management.
To develop a systematic understanding and critical appreciation of Contemporary Marketing management concepts and theories.
To build, integrate and extend knowledge and understanding of doing business in a global context.
To develop a critical appreciation of Integrated Marketing Communications theory and practice in the context of rapid technological change.
To develop a knowledge and appreciation Brand Management from a holistic and interdisciplinary perspective. To accumulate expert knowledge and tutelage in the practice of Brand Management.
To develop a systematic understanding and appreciation of Strategic Management conceptual frameworks and analytical techniques.
To create and extend knowledge and understanding of concepts and theories of Change Management within dynamic organisations and the how theories of leadership can be applied and be effective within such fluid parameters.
To provide the learner with an in-depth understanding of innovation and commercialisation to enable management of innovation at both a tactical and strategic level within the organisation.
To develop operational competence in financial analysis needed to underpin Marketing leadership and business decision making.
To utilise a variety of pedagogical approaches to create a learner with rigorous conceptual understanding and enhance interpersonal and leadership qualities.
To develop in participants a capacity for self-directed learning that will facilitate further academic and professional development as part of a commitment to life long learning.
EU Fees for 2010/2011*
*The fees outlined for each course are provisional and are subject to change
DT375 - MSc in Marketing (Executive): €5,435/yr
For information on funding please see the following link: http://www.dit.ie/study/postgraduate/feesandfunding/
