Visual merchandising and display / Amharcmharsantú & Taispeántas DT598
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Qualification awarded: BA (Visual merchandising and display) Level 7 / BA (Amharcmharsantú & Taispeántas) Leibhéal 7
Duration of programme:
3 years
Type of programme:
Ordinary Degree
Number of places:
25 approx.
Programme Description
The BA (Ordinary) in Visual Merchandising and Display will prepare graduates for a career as Visual Merchandisers and Retail Display Designers in the Irish and international retail industry. Merchandising is a key element in any successful retail industry and this new programme will have a vital role to play in making sure that there is steady supply of suitably qualified graduates who can help Irish retail companies develop this aspect of their business.
What are my career opportunities?
Graduates of this programme will find employment in wholesale and retail outlets, exhibition firms, promotional and advertising agencies.
What will I study on this programme?
The graduates of this programme will demonstrate a mastery of the theory and strategies of visual merchandising, a practical competence in the skills relevant to retail display, an understanding of brand image and consumer behaviour and will be able to operate at a high level in the retail industry.
Module listing
In Year One, the focus is on introducing students to the strategies of Visual Merchandising & Homewares integrated with projects in 3-Dimensional Prop Work, Graphic Design Techniques, Drawing & Digital Presentation Techniques. Students are introduced to the theory of Visual Merchandising & receive an introduction to Fundamental Concepts of Communication Theory, Business Practice, the History of Retail & Fashion Design & Digital Presentation Techniques.
In Year Two, students focus on Fashion Accessory Production & Fashion Styling combined with projects in Graphic Communications, 3-Dimensional Design, Drawing, Rendering & Digital Presentation Techniques. Students continue to take modules in the Theory of Visual Merchandising, Communications, Retail Business practice & the History of Design.
In Year Three the primary focus is on the development & presentation of a major Self Directed Retail Industry Project. At the beginning of the year students will take modules in Interior Design, Branding, Marketing & Digital Modelling while preparing a proposal for the major project through their work placement. The Major Project will be presented at the end of the year as an installation in a Retail Outlet.
What other options do I have after completion?
Students who have reached the appropriate level in final examinations and meet certain prerequisites may have the opportunity to access honours degree programmes in DIT and elsewhere in Higher Education.
Entry Requirements
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Minimum no of |
Minimum Grade in |
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Subjects |
Honours |
Maths |
English/Irish |
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5 |
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Other Requirements Applicants must submit a portfolio on Thursday 1st or Friday 2nd of March 2012. |
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Further information
School of Art, Design and Printing
T: 01 402 4138 (Secretary)
F: 01 402 4297
