Tourism marketing / Margaíocht na Turasóireachta DT412
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Qualification awarded: BSc (Tourism marketing) Level 8 / BSc (Margaíocht na Turasóireachta) Leibhéal 8
Duration of programme:
4 years
Type of programme:
Honours Degree
Number of places:
45 approx.
Programme Description
This four-year honours degree offers an academic foundation in the cognate discipline of marketing as applied to the national and international tourism sectors.
What are my career opportunities?
The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles. Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international) self-employment, project management, technology management, community development, public sector support and financial institutions. In addition, there are opportunities for graduates in consultancy, research and postgraduate education.
What other options do I have after completion?
Students who have reached the appropriate honours standard may have access to a wide range of Masters degrees in DIT and elsewhere in Higher Education.
What will I study on this programme?
This degree’s strong focus on marketing is nevertheless supportive of a broad business and management perspective, directed at the tourism industry. It thus provides graduates with the firm basis of a business career in the management and marketing of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.
Module listing
Year One
Semester 1
Applied Communications 1, Management 1, Computer Applications, Languages 1,Tourism Studies, Marketing for the Hospitality, Tourism & Leisure Sector.
Semester 2
Accounting for Tourism, Tourism Destinations, Applied Communications 2, Languages 2, Economics for the Tourism, Hospitality & Leisure Sectors, Heritage Culture & Tourism.
Year Two
Semester 1
Management Accounting - Costing & Decision-Making, Sustainable Tourism, Language 3, Tourism Intermediary Marketing, Database & Industry Software, Management 2.
Semester 2
Human Resource Management, Marketing Research for Hospitality & Tourism, Language 4, Data Analysis, Destination & Product Marketing, Option 1.
Year Three
Semester 1
eTourism, Tourism Law, Management Accounting - Planning & Control, Tourism Policy & Planning, Option 2, Option 3.
Semester 2
Professional Internship 6 months.
A period of professional internship in the tourism industry is undertaken in this semester. This is, preceded by a tailored preparation & induction programme. The internship is arranged & supervised through the School of Hospitality Management & Tourism.
Year Four
Semester 1
Global to Local: Economic Geography of the Tourism Industry, Marketing Strategy for Hospitality, Tourism & Leisure, Marketing Communications, Research Methods, Option 4, Option 5.
Semester 2
Strategic Management Seminars, EU Tourism Policy & Law, Dissertation.
Are there study abroad opportunities?
Many studies show that a period spent abroad not only enriches students’ lives in the academic and professional fields, but can also improve language learning, intercultural skills, self-reliance and self-awareness. In addition, many employers highly value such a period abroad, which increases the students’ employability and job prospects.
Tourism Marketing students are offered the opportunity to undertake Erasmus study abroad in semester two of year two. Students may study through English or through the chosen language. Destinations include France, Germany, Spain, Austria, Holland, Finland and Hungary.
What our students say!
- Michelle O’Keefe – Media Brokers: The importance of networking was drilled into us when studying Tourism Marketing; only now I appreciate the importance of this as I liaise with the Golf and Leisure Manager of Roganstown, the MD of Initiative Vacations, the Product Manager of Sunway; all of whom I studied with in DIT Cathal Brugha Street. Not only did I make friends for life, we now work together on a regular basis. My first job after graduation was in an online travel company where my passion for Internet marketing started. My biggest achievement to date was being named Entrepreneur of the Year 2009. I am currently Managing Director of Media Brokers, an exciting new online marketing company and I also lecture part-time in online advertising. My time at DIT gave me insights into the travel industry, a well recognised degree, and confidence. I am still in touch with my class mates and lecturers and am grateful for the head start that I got from DIT.
- Nina Plinta – Guinness Storehouse: I decided to do the Tourism Marketing course because there seemed to be a great mix between business, marketing and tourism itself. The lecturers in DIT were definitely helpful, the tutors have great experience themselves so the knowledge we gained was extremely valuable and easily applicable in the workplace.
As part of the course I did a work placement in the Guinness Storehouse in the marketing department. As an intern I got involved in lots of different projects: digital marketing; tracing media coverage; increasing visibility of the Guinness Storehouse on the Internet; updating websites; conducting travel guides’ audit; and creating language school resource pack. Straight after finishing my course I was employed by Guinness Storehouse and now assist the team with various marketing activities, focusing on increasing visibility in the digital and social media environment
Entry Requirements
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Minimum no of |
Minimum Grade in |
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Subjects |
Honours |
Maths |
English/Irish |
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6 |
2 |
OC3 |
OD3 |
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Other Requirements At least OD3 in one of: Irish, French, German, Spanish or Italian. |
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Further information
School of Hospitality Management and Tourism
T: 01 402 4352
