All Courses - Study at DIT

To support your privacy rights we have updated our Privacy Statement and Cookie Policy to describe our use and sharing of cookies with our social media, advertising & analytics partners. We recommend that you review the privacy statement here, and follow the instructions to modify your cookie settings to suit your privacy preferences. Continued use of our site confirms your choice to accept our privacy statement & cookie policy and confirms your agreement to the processing of your personal data in line with our policy and your preferences. Read Cookie Policy.


Public Relations / Caidreamh PoiblĂ­

DT549 FT


Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

The Master of Arts in Public Relations is a one-year full time programme combining lectures, project work, the production of an academic dissertation and work experience with a view to preparing students for a successful career in public relations.

Upon completion of the course, graduates will have a thorough understanding of public relations and the issues confronting it in the modern world. The course boasts a particular emphasis on the theory and practice of public relations as a function of strategic management.

Entry Requirements:

Entry is confined to holders of an honours bachelor degree (2.2 grade or higher).

Prospective candidates should complete an application form for this course either on-line or by post from the Postgraduate Admissions Office at DIT. Qualified applicants may be invited for interview in late May-early June. Selection is based on the candidates understanding of and motivation for a career in public relations. Those completing their primary degree this year may be offered a place subject to attaining a 2:2 honours degree.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.

Career Opportunities

Graduates are equipped to take up full-time employment in public relations consultancies and in house public relations departments. Recent graduates have assumed positions of responsibility in commercial and corporate public relations as well as in public affairs where they specialise in political public relations. Other specialist areas include agricultural public relations, healthcare, entertainment and public relations in the voluntary sector.

Course Content

  • The Theory & Practice of Public Relations
  • Public Relations Writing
  • Electronic Public Relations (website development, electronic publishing, social media)
  • Print & Design
  • Television & Radio
  • Political Economy of Public Communication
  • Society & Representation
  • Business Environment (Presentation, Finance and Law)
  • Community Research and Action
  • The Marketing Environment
  • Public Affairs & Lobbying
  • Strategy & Corporate Environment
  • Research Methodology
  • Dissertation


Assessment is undertaken through examinations at the end of each semester in January and May, through project work and class presentations and by means of continual assessment.
The submission of an academic dissertation of between ten and twenty thousand words at the completion of the course in September accounts for thirty per cent of the marks associated with the course.

Who Should Apply?

Conversion Programme

The course is designed to cater for those who wish to pursue a career in public relations and ultimately, public relations management.

Timetable / Hours



Graduates of this course are eligible for the award of Master of Arts in Public Relations from the Dublin Institute of Technology. The Master of Arts in Public Relations is recognised by the Public Relations Institute of Ireland; the Institute of Public Relations (UK) and the European Public Relations Confederation (CERP).

For Further Information

Dr John Gallagher, Ed.D. FPRII
School of Media 
College of Arts and Tourism
DIT Aungier Street Dublin 2 

T: 01 402 7186 
F: 01 402 3003 


Kevin Hora, PhD, MPRII
School of Media 
College of Arts and Tourism
DIT Aungier Street Dublin 2 

T: 01 402 7186 
F: 01 402 3003 

Frequently Asked Questions

EU Fees *

*The fees outlined for each course are provisional and are subject to change

For full-time postgraduate fees click here

For information on funding please see the following link: Fees and Funding

Non EU Fees click here