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Product Management / Bainistíocht Táirgí

DT624 / DT624A PT

TU Dublin Logo Software Skillnet

Accelerate your career with a professional Product Management Qualification.. 

The multi award-winning Masters in Product Management is the only programme of it's kind in Ireland, with few comparators world-wide.

This programme is carefully designed to allow busy professionals to combine work and study through its block delivery format, over two consecutive days per month. TU Dublin's innovative programme was developed in response to demand for certified product management talent, among leading Irish and International companies in the software technology sector. 

Why Study Product Management at TU Dublin..

  • Block delivery over two consecutive days per month (October-June), meets the needs of busy professionals 
  • Company-based assignments are embedded in programme assignments, addressing current challenges in the workplace
  • Our partnership with Technology Ireland Software Skillnet provides a powerful industry voice for the digital and software technology sector
  • Shared learning with fellow participants from a diverse range of companies ensures the experience is always dynamic and engaging
  • Participation generates an immediate return on investment for company sponsors

To deliver this one-of-a kind learning experiencewe have brought together a unique international faculty of world renowned scholars, thought leaders, bestselling authors and leading edge practitioners, which include; 


The programme is designed for... 

  • Practising product managers who have a number of years’ experience and wish to enhance their competencies and their career progression
  • Product owners and those from engineering or design backgrounds who are transitioning to product management
  • Aspiring product managers who are working as business analysts or solutions consultants, or in product delivery and support functions
  • Senior executives in companies seeking to establish and develop a structured product management function
  • Business architects and those responsible for translating long-term strategic roadmaps into deliverables
  • Entrepreneurs and Founders who want to leverage product management practice in validating and building their business.

Product Management pic


The Postgraduate Diploma is delivered part-time over 12 months. Modules are run on two consecutive days per month from October through to June,  concluding with a company based capstone project, submitted in September, to bring real impact to their organisation. Participants can then progress to an MSc which constitutes a continuation of the Postgraduate Diploma in Product Management. It consists of three core modules and a thesis.

Entry Requirements:

Participants must have a Level 8 Honours Degree in a cognate discipline with a minimum of a 2:2. Candidates with significant work experience but without the requisite qualifications may be considered under a Recognition of Prior Learning process.

Candidates whose first language is not English, will require IELTS or TOEFL scores to support their application.

Course Content

Postgraduate Diploma in Product Management Modules

PM Modules


Strategy & Business Models Innovation & Technology management Market & Customer analysis
Gain deep insight into the nature and strategic advantage of business models. Understand how to select and position your model in alignment with company strategy. Identify the sources and systems necessary for managing innovation. Master frameworks to select, manage, modularise and roadmap strategic technologies. Learn how to scope, plan and execute market research. Deliver detailed competitor analysis and create compelling positioning statements. Identify risks associated with particular target markets.
Business Case & Strategic Pricing Strategic Customer Management Product Planning & Process
Understand the relationship between costs, customers and competition in strategic pricing. Learn how to calculate break-even and contribution margin to underpin profitability. Understand the logic and language of sales including prospect qualification, the funnel, the process and key account  management. Develop frameworks to select, manage and motivate channel partners. Gain a systematic, outcome-focused, understanding of new product development processes and tools. Learn how to prioritise projects and resources from selection through to execution and launch.
Applied Design Thinking Leadership & Personal Development  Strategic Negotiation & Communication
Employ design thinking methods to match market needs with what is technologically feasible and commerically viable. Accelerate problem-solving and discovery using structured, repeatable protocols.  Research and diagnose issues relative to maximising personal output and job satisfaction. Understand processes that support effective leadership within the organisation.

Learn how to listen effectively, pitch professionally and negotiate with customers, suppliers and other key stakeholders.


Applied Project 
The capstone project involves the compilation of a Strategic Product Plan, an Innovation Audit or a Product Lifecycle Review for the company. -60 Credits at Level 9 on the National Qualifications Framework

Masters of Science in Product Management modules

Strategy Tools for Competitive Postitioning  Business Research Methods Strategic Management of Technology and Innovation
Gain an advanced understanding of strategy development and implementation.      

Develop systematic enquiry and analytical rigor in product management. Testing and generating theory through empirical research.

Focus on the global relationship between innovation, technology and strategy. Promote innovation and creativity in yourself and your organisation while contributing in the analysis of global business issues.  

Students will conduct a major dissertation throughout the year. This will be of direct relevance to the company and will deliver business impact through targeted engagement with product management theory and practice.  -30 Credits at Level 9 on the National Qualifications Framework


How do I apply?

To apply for the programme, visit Technology Ireland Software Skillnet

Contact: Dr. Claire Mc Bride 

Programme fees

The programme fee for Year 1 is €6,600, participants attain a Postgraduate Diploma Award. On completion of the Diploma, participants can progress to a further year of study to achieve a Masters of Science Degree in Product Management, the fee for Year 2 is €4,000.

Grant aid for Companies through Technology Ireland Software Skillnet

Enterprises are eligible for grant support through the Technology Ireland Software Skillnet as outlined below. Subsidised fees are shown below as a guide. Participants can confirm eligibility through the Technology Ireland Software Skillnet office.

  Year 1 Year 2
Programme Fee €6,600 €4,000
Grant Aided Fee
€4,950 €3,000 
TU Dublin Award  Postgraduate Diploma

Master of Science 

Among the 160 companies who’ve participated

Product Management Logos 

What our Students Say....

“The programme gave me the skills to effectively balance product management effort between discovery, design and delivery, as well as influencing my colleagues to achieve the right outcomes in an inclusive and collaborative way.”

Aoife McGivern
Manager, Product Management

“Completing the Masters in Product Management was a turning point in the development of my critical thinking and strategic management skills.”

Macdara Butler
Head of Digital Experience
OpenJaw Technologies

“The lecturers include some of the world’s leading authorities in product management. Now I have the knowledge and the frameworks to back up whatever approach I am recommending, whereas before I might have just gone with gut instinct.”

Aidan Kenny
Head of Product
Smartbox Group

“The application of programme learning to live challenges in the workplace delivered immediate benefits for me and my employer. Among the many  concepts that I was introduced to, business modelling and portfolio mapping were applied with great results.”

Mark Hill
Vice President
Product Management and Design
Kitman Labs

About Technology Ireland Software Skillnet

Technology Ireland is an association within Ibec, which provides a powerful united voice for the digital and software technology sector.

In support of Technology Ireland’s vision to secure Ireland’s position as a global leader in the sector, Technology Ireland Software Skillnet provides support for software and technology companies to upgrade knowledge and skills and enhance business performance.

Through company collaboration in academic partnership with the College of Business at TU Dublin, the industry is now driving the development of product management professionalism as a key strategic asset for software enterprises. 

Technology Ireland Software Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. Supported by the National Training Fund through the Department of Education and Skills.