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Business Analytics / Anailísíocht Ghnó


What is... Business Analytics?

Business Analytics is the implementation of data analytics in a business context. Data analysis is all about collecting, organising, and interpreting data to provide critical business insights. The insights that business analytics produce on customers, products, and habits, help people sell advertising, build better products, or even save lives. What sets a data analyst apart is business expertise combined with strong technical, analytical and communication skills
Since the rise of the digital age, there has been an explosion in the amount of data we have generated, almost every action we take leaves a digital trail from using our smartphones, communicating on social media, to when we shop. The term “Big Data” refers to the collection of all this data and our ability to use it to our advantage across a wide range of areas, including business. Effectively analysing big data helps agencies and organisations become better, smarter, and faster—which is why experts in data analytics are in great demand.
Organisations need sharp, data savvy professionals who can help them manage a potentially overwhelming volume of data at a dizzying rate of creation. As a TU Dublin Business Analytics student, you will develop the technical abilities and the communication skills to analyse and interpret data in real time and use the findings to guide organisational decision-making. 
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Business Analytics
Why Study Business Analytics at TU Dublin?
  • Increase your Learning and Performance Capabilities- it is proven that smaller class sizes result in more individual attention, increased participation and better communication between student and lecturer. 
  • Learn the Tools of the Trade- Students gain experience in a wide range of software environments, including R, Tableau, SAS and programming languages like Python and Java.
  • Be in High Demand- Business Analytics Graduates are highly skilled, work-ready and in high demand in industry
  • Enjoy Diverse Work Opportunities- TU Dublin’s Business Analytics graduates can take their skills to any location or industry, with graduates working for AIB, SAP, CitiGroup, PWC, ESB and Pfizer. 
  • Be Close to IndustryIn addition to work placement in 3rd year, students participate in corporate visits, hear from industry speakers and are involved in real life company projects- leaving our graduates work ready
  • Enjoy City Life- a mere two minute walk from St. Stephens Green, the Luas and all main bus routes, TU Dublin City Campus at Aungier Street is truly in the heart of Dublin city.

Scholarship Opportunities

First year students enrolling on this programme who have obtained 500 points or more in their Leaving Certificate will be awarded a first year entrance scholarship of €1,000 in recognition of their outstanding performance in the Leaving Certificate Examination.

What are my... Career opportunities?

The TU Dublin Business Analytics Degree Programme was designed in response to significant demand to industry, according to the World Economic Forum, Data Analysts are expected to be in the Top Ten Jobs in Demand by 2020. TU Dublin Data savvy graduates can take their skills to any location or industry, see below to see the different industries and varying titles. Once established, a business analyst can have control over their working life and location with flexible work arrangement to include remote working

Graduates can look forward to working as a data analyst in;

  • Financial companies and Consulting firms
  • Specialist software development houses
  • Telecommunications firms
  • Public sector organisations
  • Retail
  • Pharmaceutical/ Healthcare companies
  • Manufacturers/ Supply Chain/ Energy
Graduates may take on a number of different Job Titles;
  • Data Analyst
  • Big data Analyst
  • Data Specialist
  • Data Engineer
  • Management Consultant
  • Insight Analyst
  • Business Analyst

Learning Outcomes: What will I study?

Business Analytics covers software, database systems, statistical techniques combined with business and management to give students all of the relevant  skills to have a successful career focused on data analytics in business

Module Listing

Year One

Statistics Introduction to OO Programming Quantitative Methods Principles of Management Technolo Fundamentals Principles of Marketin Linear Algebra Communications & Teamwork Database Systems Supply Chain Management 

Year Two

Simulation for Business Analytics Ti Series Analysis Marketing Research Algorithms & Data Structures Enterprise Database Systems Project Management Big Data Concepts

Year Three

NoSQL Database Systems Dynamic Programming Languages (Python) Intelligent Systems Statistical Programming Business Decision Making Business Intelligence Work Placement

Year Four

Intelligent Systems Spatial Analysis Software Development for Data Acquisition Development Frameworks for Big Data Strategic Information Systems Retail/Supply Chain Analytics Marketing Analytics Healthcare Analytics Final Year Project 


Work placement is an integral part of the programme. All students are encouraged to participate in a work placement in year 3 of the programme.

Is there an Advanced Entry Option?

Yes. An application to any year after Year 1 is called Advanced Entry.

  • All applications are made through CAO and not directly to us here in TU Dublin. Click here to apply.
  • Closing dates for application vary. Most programmes will be open until 30th June but many programmes accept late applications.
  • Contact the School directly using details below to ask if a late application will be considered.

Are there study abroad options?

Students are encouraged to take one semester abroad in year 3 as part of TU Dublin's extensive international exchange programme.

Further Information

T: 01 402 7106 (Dr Hugh O'Donnell, Head of Dept)


T: 01 402 3031 (School Office)