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Retail Management & Marketing / Bainistíocht Mhiondíolaíochta & Margaíocht


What is... Retail Management & Marketing?

Retailing is one of the most dynamic and sophisticated of business sectors that requires professional competencies in Retail Operations & Technology, Marketing, Management and Finance. This two-year higher certificate introduces students to the factors at work in managing these outwardly straightforward but inwardly complex businesses.

What are my... Career Opportunities?

This programme provides an ideal introduction to the management and marketing of retail enterprises where there are excellent career opportunities. It provides a foundation for entry to the job market as trainee managers in retail companies or as marketing trainees within any company - particularly those where knowledge of Supply Chain Operations is beneficial.

What other options do I have after completion?

Students who have reached the appropriate level in final examinations and meet certain subject prerequisites may have the opportunity to access honours degree programmes at the Year 2/Year 3 level in DIT and elsewhere in Higher Education.

Learning Outcomes: What will I Study?

This programme provides students with an overview of the main functional areas in businesses and an understanding of how each element contributes to overall business performance. It provides an understanding of the principles and practices of retail management, marketing and related disciplines within an overall business management context, and will ensure that students are familiar with the workings of the ‘new digital economy’.

Module Listing

Students will take both general business modules and specialist retail specific modules.

General Modules

  • Financial Accounting
  • Information Technology
  • Management
  • Marketing
  • Business Law
  • Economics
  • Human Resource Management
  • New Venture Creation & Communications

Specialist Modules

  • Retail Management
  • Retail Analytics
  • Retail Marketing
  • Applied Retailing
  • Store Environments
  • Retail Property Management

Are there study abroad options?

Students who transfer to the BSc in Retail & Services Management (DT343) after completion of the higher certificate have the opportunity to study in either a European or North American University.

Further Information

T: (01) 402 7057 (John Jameson)

T: (01) 402 7062 (Dr Edmund O’Callaghan)



What our Students say!

Claire Buckley (Student 2012) - ‘Retail Management and Marketing is an excellent course. For anyone considering a career in the retail sector, it is a brilliant starting point. Each module is well presented and the course has a great structure. I have gained such a great insight into how retailers operate and how best to serve consumers. This course is ideal for working in any type of store, and can really provide the basis for any job opportunities that may arise for those looking to work in the retail sector and it is a brilliant thing to have on your cv!’