• COMM1002
  • Comms& Professional Developmnt

  • Credits (ECTS): 10
  • Accounting and Finance
  • Available on Programme(s): DT366

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Module Description

The module covers those areas within communication studies that are of particular relevance to students of business and management. It introduces students to the conceptual framework provided by communication theory and develops a range of communication skills that are of critical importance for managers and staff in modern business organizations. The module also introduces students to the concept and practice of critical thinking, through an emphasis on evaluating the relevance of theory to explain an issue.In addition the module provides students with the knowledge and skills necessary for the retrieval, analysis and presentation of information for academic purposes.The aim of the career planning section of the module is to give students the skills they need to enable them to begin the process of taking control of their career development. It helps them critically assess, from a variety of perspectives, where they are at present and where they want to go in the future. This module introduces students to the different types of learning styles and enables them, to understand their own style. The competences acquired will enable students to take responsibility for their own continued learning both as students and professionals.

Indicative Syllabus

Principles of Communication
1. Active learning Techniques for note taking, doing essays and learning based on individual personal learning style.
2.Communication Theory: Key concepts in the communication process. Contemporary theories and models of communication. Barriers to effective interpersonal communication ethics.
3.Non-verbal Communication: The nature and function of non-verbal communication. Forms of non-verbal communication (proxemics, kinesics, paralanguage, etc.)
4.Organizational Communication: Theories of organizational communication. Internal communication. Barriers to effective organizational electronic communication.
5.Electronic communication: Text messaging and beyond: emerging communication issues and debates. Different media types. Business etiquette.
Marketing Communications
6.Digital marketing strategy. Commercial issues.
7.Communication in Teams: The structure and development of groups. Understanding your personality type. Theory and practice of teamwork (virtual teams). Communicating assertively. Active listening and feedback. Strategies for managing conflict.
8.Politics in Communications: Making connections, networking. Intercultural sensitivity. Ethnocentrism and stereotyping. Dealing with stakeholders and potential clients.
Communication in Practice
9.Research and Writing skills: The research process and sources of information. Process and principles of clear, persuasive writing. Conventions of academic style. Structure and style of business forms (correspondence, reports, etc.).
10.Public Presentation Skills: Characteristics of spoken communication. Presentation preparation model. Techniques of delivery. Use of audio visual presentation aids. Starting a speech. Developing arguments: persuasive communication. Fielding audience questions.
11. Career Planning skills: Managing yourself and understanding how you got to where you are today. Understanding the career path you are on and mapping your future.
12.Effective Meetings: Types of meetings. Characteristics of effective meetings. Preparing for meetings. The role of the chairperson. Minute taking.

Total Contact Teaching Hours:72

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.