• MKAY9004
  • Campaign Planning & Budgeting

  • Credits (ECTS): 5
  • Marketing

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Module Description

This module is designed to give knowledge of the steps involved in designing and delivering effective digital campaigns. It gives insights into the elements involved in campaign planning, designing the creative, account planning and supplier liaison, and campaign evaluation.The objective is to give the learner the skills to be competent in managing digital campaigns that are well targeted, delivered on schedule and within budget, with the relevant metrics indicative of targets being achieved.

Indicative Syllabus

Setting goals for digital campaigns
Project planning and critical path analysis
Budgeting approaches
Segmentation and targeting
Developing and selecting from creative and messaging approaches
Channel selection
Testing strategies
Dealing with suppliers and outsourcing
Campaign implementation and monitoring
Evaluation and feedback.

ISCED:342: DO NOT USE - ARCHIVE HEA 2014
Total Contact Teaching Hours:24

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.