• MKAY9007
  • Consultancy & Research Methods

  • Credits (ECTS): 5
  • Marketing

Modules are delivered
as part of a programme.
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programme,
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Module Description

This module introduces students to the principles and methods of consultancy and business research methods, providing them with a comprehensive set of toolkits, techniques and processes to help them manage the group consultancy project process. Students will also further develop their skills in areas including group work, problem solving and presentation.

Indicative Syllabus

The Consultancy Process: key stages and required skills
Business Research Methods
Communicating with companies: interviews, questionnaires and types of data

ISCED:342: DO NOT USE - ARCHIVE HEA 2014

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.