• TFCE3001
  • Conference & Event Marketing

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Assessment

Description Weight [%]
Assessment 1 40
Examination 60
Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will be able to: 1. Identify and apply the concepts and activities of marketing within the conference and event industry. 2. Outline and identify the importance of this sector to the hospitality industry and the economy in general. 3. Design a marketing plan suited to this sector. 4. Analyse the most appropriate promotional tools suited to the individual sectors within the conference and events industry. 5. Develop marketing strategies associated with the sector.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.