• TFCE3001
  • Conference & Event Marketing

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Reading Lists

Books

Essential

Title Author Publisher Published Date Edition ISBN
Marketing Tourism, Hospitality & Leisure in Europe Horner, S. and J. Swarbrooke Thomson Business Press, Oxford 1996
Marketing for Hospitality and Tourism Kotler, P, B. Bowen and J. Mackens Prentice Hall 1999 2

Recommended

Title Author Publisher Published Date Edition ISBN
Event Marketing Hoyle, Leonard Wiley 2002
Marketing: An Introduction for Irish Students Rogan, D. Gill & MacMillan, Dublin 2000
The Business of Conferences Stone, A. Butterworth Heinemann, UK 1998
Tourism and Hospitality Marketing in Ireland Gibson, A., M. Nielsen, M Gill & McMillan 2000


Web References

Recommended

Title URL
www.mpiweb.org http://www.mpiweb.org
www.pcma.org http://www.pcma.org


Reading material is available from the DIT Library

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.