• TFCM4001
  • Public Relations

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism
  • Available on Programme(s): DT413

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

This module introduces public relations and the development of public relations theory. It illustrates the variety of forms of public relations practice used by practitioners in Ireland and abroad and how this practice supports and is supported by event management. It asks the student to consider how public relations should be practised in a variety of situations and contexts meeting the practitioner? obligations including that to society.

Module Aims

The primary aim of this module is to introduce public relations to the student, investing in him or her a systematic understanding of issues at the forefront of contemporary Public Relations and a reflexive awareness of their implications in contemporary society.

Indicative Syllabus

Definitions of Public Relations Aspects of Public Relations Marketing and Public Relations Terms Used in Public Relations The Social and Organisational Role of Public Relations The Evolution of Public Relations The Public Relations Programme The Theory of Publics Public Relations as the Management of Relationships

Total Contact Teaching Hours:24

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.