• TFHM3004
  • Rev Mgmt for the Hosp Industry

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

Revenue Management or Yield Management is a method for managing capacity profitably, selling the right product to the right customer at the right time for the right price. This module looks at Revenue Management theory, its origins and at the implementation and practice of Revenue Management in the Hospitality Industry.

Module Aims

The aim of this module is provide an understanding of the basic concepts, definitions and terms of Revenue Management and that can be used as a baseline for the implementation of revenue management in the hospitality industry.

Indicative Syllabus

Introduction to Revenue Management Defining Market Segments and evaluating Demand Forecasting Optimising Demand Pricing Revenue Management Strategies and Tactics Culture of the organisation/Revenue Management Team Revenue Management Implementation, Measurement & Evaluation Computerised Revenue Management Systems Revenue Management & Distribution Channels Restaurant Revenue Management Conference & Banqueting Revenue Management Revenue Management in other sectors Review

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.