• TFID4007
• Food Business Management

1) To identify and quantify the impact of macro and micro forces on food demand 2) To describe the current market environment for food manufacturers and explain how this might impact on food manufacturers' activities 3) To critically assess the alternative segmentation and targeting strategies available to a range of food producers 4) To use the marketing research process as it applies in the food sector.5) To apply a brand identity framework in a practical food marketing context.6) To list and describe the components of the marketing mix. Illustrate their relevance in the food products category.7) To explain how internal and external factors shape consumer behaviour in food.

Broad Principles of Business Management
Leadership and Motivational Theories within a Business
The Impact of Organisational Culture on a Business
Change Triggers, and Managing Change at Individual and Organisational Levels
The Relevance of Corporate Social Responsibility within the Modern Business
Managing Stakeholders both Inside and Outside the Organisation
Environmental Analysis and Business Level Strategies.