• TFMG3003
  • Manag. Innov. in Hosp&Tour Org

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

This module has a specific focus on innovation and creativity within the hospitality and tourism sector, focusing on innovation at the level of the organisation . The primary aim is to give the learner a short, intensive insight into how they as an individual manager, and a member of the organisation, may create and maintain innovation in all aspects of the hospitality and tourism organisation.

Module Aims

To give the learner an understanding of innovation and enable them to contribute to an organisation's innovative capability.

Indicative Syllabus

Building An innovative hospitality and tourism Organisation, prerequisites & determinants - organisational size, age & structure, organisational culture, establishing cultural values appropriate for innovation
Evolution of Innovation management literature. Problems of Innovation in services. Innovation and competitive advantage in hospitality and tourism.
Forms Of Innovation for the hospitality manager, Innovation Typologies including product innovation, process innovation, market innovation, organisational innovation, technological Innovation. Business-model innovation. Innovation imitation.
Group Feedback / Presentations from project work. Summary and wrap-up
Leadership And Management Styles: Leadership & motivation, reward systems & motivation to enhance innovation. Sources Of Innovation- Internal And external organisational sources of ideas & innovation.
Models Of Innovation: Traditional models of innovation; Linear model of innovation; Chain-Link model; Recombination model; Integrated Systems Learning model
Outsourcing innovation.
Practical Workshop: Creativity And Innovation. Creativity as the basis for innovation in hospitality and tourism. The role of creative thinking in the innovation process, Idea generation techniques including Brainstorming.
The Nature Of Innovation, Introduction To The Concept Of Innovation At A Macro-Level & Micro-Level. The importance And nature Of innovation In the hospitality & tourism industry. Innovation In Ireland. Definitions/contemporary theories Of Innovation and their applicability to the hospitality & tourism manager
The rise of design and its contribution to hospitality and tourism innovation

Total Contact Teaching Hours:24

Pre-requisite Modules

Title Code
Management 2 TFMG2001
Mgmt Principles For Hosp TFMG1002

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.