• TFMG3011
  • Strategic Mgmt-An App Approach

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

The dynamic and competitive nature of the tourism/leisure/hospitality/event industry requires a manager to adopt both a professional and a strategic visionary approach to the management of their organisations. In addition, managers require the necessary skills, strategic techniques and ethical standards to meet complex global challenges. This module of strategic management comprises a key module for an ordinary/honours degree programme. Students taking this module will learn about strategic management in order to understand the real challenges and constraints which managers face when planning and implementing strategies within their organisation. This module integrates the application of individual key subject areas. It also develops important conceptualisation skills, which facilitate strategic thinking and provide a comprehensive context for implementation of strategic intent.

Module Aims

To explore the nature and application of strategic management within the tourism/leisure/hospitality/event sectors through guided and self-directed learning.

Indicative Syllabus

Unit 10: Guest Lecture
Unit 11: Module Review
Unit 1: The Nature Of Strategic Management: an introduction to strategy and levels of strategy, strategic planning and strategic thinking, the strategic management process
Unit 2: Strategy Formulation: mission and vision, strategic goals and objectives, environment and organisation analysis
Unit 3: Strategic Choice: corporate-level strategies, business-level strategies, network-level strategies
Unit 4: Strategic Choice: framework for evaluating strategies, managing strategic risk, game theory
Unit 5: Strategy Implementation: models and frameworks
Unit 6: Strategy Implementation: key activities including organisational structure, organisational culture, resource planning and allocation, strategic control, strategic leadership, strategic change, managing people
Unit 7: Strategy Evaluation: process of evaluation, quantitative and qualitiative measurements including benchmarking, balanced scorecard approach
Unit 8: Crisis Management
Unit 9: Contemporary Issues and Future Trends in Strategic Management

Total Contact Teaching Hours:24

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.