• TFMK1001
  • Mktg. for the Hosp.Tour.&Leis.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will be able to:
Have an understanding of marketing concepts, theories and applications.
Appreciate that marketing is a guiding philosophy for tourism organisations operating at home and abroad.
Appreciate the importance of the internal and external marketing environment in the development of marketing strategy.
Demonstrate an ability to use a variety of marketing techniques in a range of contexts.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.