• TFMK1001
  • Mktg. for the Hosp.Tour.&Leis.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

This module will provide students with a comprehensive and practical introduction to marketing concepts, theories and principles. The context for the exploration of marketing encompasses the areas of Hospitality, Tourism and Leisure organisations.

Module Aims

The module aims to provide a solid foundation course in the principles of marketing. Its primary aim is to provide the student with a clear understanding and appreciation of the marketing environment, relevant marketing concepts, theories, and current marketing practices in the various sectors of the tourism industry.

Indicative Syllabus

Defining Marketing
Market Segmentation and Target Marketing
Marketing Applications
Marketing Environment
Marketing Information
Marketing Planning
Marketing and Buyer Behaviour
The Distribution Dimension
The Pricing Dimension
The Product Dimension
The Promotion Dimension

Total Contact Teaching Hours:36

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.