• TFMK1001
  • Mktg. for the Hosp.Tour.&Leis.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Reading Lists

Books

Essential

Title Author Publisher Published Date Edition ISBN
Marketing for Hospitality and Tourism, Kotler , P, B. Bowen and J. Mackens Prentice Hall 2005
Marketing for Leisure and Tourism Morgan, Michael Prentice Hall 1996

Recommended

Title Author Publisher Published Date Edition ISBN
Hospitality Marketing Bowie and Buttle Elseiver Heinemann 2006
Marketing for Leisure and Tourism Morgan, M. Hodder 1996
Principles of Services Marketing Palmer, A. McGraw Hill 2001 3


Web References

Recommended

Title URL
DIT Library link http://www.dit.ie/library
www.Hospitality.net http://www.Hospitality.net
www.intute.ac.uk/socialsciences/travel/ http://www.intute.ac.uk/socialsciences/travel/


Reading material is available from the DIT Library

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.