• TFMK2001
  • Services Mktg. & Customer Care

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

This module covers in depth the service element of the marketing mix and in particular examines the important area of customer care in the tourism sector.

Module Aims

The aim of this module is to familiarise students with the various aspects and components of services marketing and to demonstrate the importance of customer care as a marketing tool in the tourism industry.

Indicative Syllabus

Nature and Characteristics of Service Classification of Service Key Elements of Customer Care Internal Marketing Class Seminar: Empowerment of Service Workers Class Seminar: Relationship Marketing Class Seminar: Customer Retention Class Seminar: Customer Recovery Class Seminar: Service-Profit Chain Class Seminar: Service Mapping Measuring Service Quality (SERVQUAL) Guest Lecture, Site Visit

ISCED:0414: Marketing & Advertising
Total Contact Teaching Hours:36

Pre-requisite Modules

Title Code
Mktg. for the Hosp.Tour.&Leis. TFMK1001

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.