• TFMK2001
  • Services Mktg. & Customer Care

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Assessment

Description Weight [%]
Assessment 1 40
Examination 60
Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will be able to: 1. Demonstrate an understanding of the nature and characteristics of services. 2. Identify the various classifications of services. 3. Display a good comprehension of the key elements of customer care. 4. Evaluate the various approaches to service delivery. 5. Recognise and understand the concept of internal marketing. 6. Know how to develop customer retention and recovery strategies. 7. Be able to conceptualise a service offering in its entirety from design to after sales service.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.