• TFMK2002
  • Mkt. Research for Hosp.& Tour.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Assessment

Description Weight [%]
Assessment 1 40
Examination 60
Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will: 1. Be able to demonstrate knowledge of the tools, concepts and applications of tourism and hospitality marketing research . 2. Demonstrate problem definition and decision-making skills based on the application of tourism and hospitality marketing research theory . 3. Be able to apply quantitative marketing research techniques. 4. Exemplify an appreciation of the fundamental importance of tourism and hospitality marketing research in tourism and hospitality marketing research decision-making. 5. Comprehend the application of a range of statistical techniques.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.