- TFMK2002
- Mkt. Research for Hosp.& Tour.
- TFMK2002
- Mkt. Research for Hosp.& Tour.
- Credits (ECTS): 5
- Hospitality Mgmt. and Tourism
Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website
Reading Lists
Books
Essential
| Title | Author | Publisher | Published Date | Edition | ISBN |
|---|---|---|---|---|---|
| Basic Marketing Research: A Decision-Making Approach | Malhotra, N.K. & Peterson, M. | Pearson/Prentice Hall | 2006 | 2 | |
| Marketing Research in Ireland | Domegan, C. and D. Fleming | Gill & MacMillan | 2007 | 3 |
Recommended
| Title | Author | Publisher | Published Date | Edition | ISBN |
|---|---|---|---|---|---|
| Applied Multivariate Statistics | Johnson, R. & Wichern, D. | Prentice Hall | 2008 | 6 | |
| Marketing Research and SPSS 13.0 | Burns, A. and R. Bush | N.J.: Prentice Hall | 2006 | 5 | Book |
Reading material is available from the DIT Library
Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.