• TFMK3003
  • Consumer Behav. in Tour. Mktg.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Assessment

Description Weight [%]
Examination 50
Assessment 1 50
Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will be able to: 1. Elucidate Consumer Behaviour in a marketing context. 2. Demonstrate how concepts from psychology can contribute to understanding how tourists behave. 3. Demonstrate an exploration of aspects of consumer decision making in an applied tourism marketing context. 4. Discuss the major implications derived from Consumer Behaviour analysis and their impact on targeting and positioning. 5. Examine key issues related to tourism organisational behaviour and market environment.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.