• TFMK3003
  • Consumer Behav. in Tour. Mktg.

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Reading Lists

Books

Essential

Title Author Publisher Published Date Edition ISBN
Consumer Behaviour Schiffman, L. and L. Kanuk Prentice Hall 2003 8
Consumer Behaviour in Travel and Tourism Pizam A. and Y. Mansfeld Haworth Hospitality Press 2000

Recommended

Title Author Publisher Published Date Edition ISBN
Consumer Benaviour in Tourism Swarbrooke, J. and C. Horner Oxford : Butterworth-Heinemann 1999
Consumer Psychology of Tourism, Hospitality Woodside, A.G., G.I. Crouch, and J. Mazanec London : CABI Publishing 2000
Reflections on International Tourism : Motivations Robinson, M., P. Long, N. Evans and R. Sharpley Sunderland : Business Education Publishers 2000
The Tourist Experience, London Ryan, C. Continuum 2002


Reading material is available from the DIT Library

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.