• TFMK3006
  • Marketing Communications

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

An intensive study, and application of, integrated marketing communications strategy in the context of the hospitality and tourism sector.

Module Aims

To familiarise students with contemporary issues in developing marketing communications strategy. To enable students to apply marketing communications theory to an actual industry example.

Indicative Syllabus

Understanding integrated marketing Communications The communications process and marketing communications Objective setting and budgeting Advertising 1: creative strategy development Advertising 2: media management Direct marketing for tourism and hospitality Internet marketing for tourism and hospitality Sales promotion for tourism and hospitality Public relations and sponsorship for tourism and hospitality Personal selling for tourism and hospitality Student seminars

Total Contact Teaching Hours:24

Pre-requisite Modules

Title Code
Mktg. for the Hosp.Tour.&Leis. TFMK1001

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.