• TFMK3007
  • Tourism Intermediary Marketing

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

This module will examine the role and significance of the intermediary sector in the successful marketing of a tourism business.

Module Aims

The main aim of this module is to demonstrate the importance of selecting and evaluating the most appropriate intermediary distribution channels for tourism suppliers and examining the most effective ways of marketing to them.

Indicative Syllabus

Definitions, Terminologies, and Concepts Distribution Channel Structure in the Tourism Industry Intermediary Analysis: Marketing to Travel Agents Marketing to Tour Operators Marketing to Specialty Channelers 1 Marketing to Specialty Channelers 2 Electronic Channels Intermediary Selection and Evaluation Channel Management Decisions Guest Speaker, Tourism Intermediary Student Presentations, Class Seminars Future Issues

Total Contact Teaching Hours:24

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.