• TFMK3007
  • Tourism Intermediary Marketing

  • Credits (ECTS): 5
  • Hospitality Mgmt. and Tourism

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Learning Outcomes And Assessment

Assessment

Description Weight [%]
Examination 60
Assessment 1 40
Minimum thresholds may apply.
For further details please refer to your Student Handbook or the Programme Document which is available from the DIT Library.
Learning Outcomes

On completion the learner will be able to: 1. Explain fully the relationship between tourism suppliers and intermediaries. 2. Identify and differentiate the various intermediaries in the tourism industry (travel agents, tour operators and specialty channels). 3. Discuss the requirements that each intermediary looks for when choosing suppliers. 4. Assess the significance of issues such disintermediation and reintermediation. 5. Know how to select, evaluate and market to appropriate distribution channel members. 6. Differentiate between the different structures in the tourism distribution function.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.