- TFMK3007
- Tourism Intermediary Marketing
- TFMK3007
- Tourism Intermediary Marketing
- Credits (ECTS): 5
- Hospitality Mgmt. and Tourism
Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website
Reading Lists
Books
Essential
| Title | Author | Publisher | Published Date | Edition | ISBN |
|---|---|---|---|---|---|
| Marketing Tourism Products | Seaton A.V., and M.M. Bennett | ITP | 1996 | ||
| Marketing in Travel and Tourism | Middleton, Victor | Butterworth & Heinemann | 2001 | 3 |
Recommended
| Title | Author | Publisher | Published Date | Edition | ISBN |
|---|---|---|---|---|---|
| Consortium Affiliation and Travel Agency Performa | Bronson. J, J. Krauss and W. Dougan | Journal of Travel & Tourism Marketing | 2002 | Journal Article | |
| The Business of Tour Operating | Yale, P. | Longman | 1995 | Book | |
| Tourism distribution channels : practices, issues and transformations | Buhalis, D & Laws, E. | Continuum | 2001 | Book | |
| Travel agency marketing strategy: Insights from Switzerland | Dolnicar, S. & C. Laesser | Journal of Travel Research | 2007 | Journal Article |
Journals
Recommended
| Journal Title | Article Title | Author | Publisher | Published Date | Volume | Pages | ISBN |
|---|---|---|---|---|---|---|---|
| Law, W., Leung, K., and RJames Wong, 2004, The impact of the Internet on travel agencies, 16, 2,International Journal of Contemporary Hospitality Management | Law, W., Leung, K., and RJames Wong, 2004, The impact of the Internet on travel agencies, 16, 2,International Journal of Contemporary Hospitality Management | Law, W., Leung, K., and RJames Wong, 2004, The impact of the Internet on travel agencies, 16, 2,International Journal of Contem | f the Internet on travel agencies, 16, 2,International Journal of Contemporary Hospitality Management | ||||
| International Journal of Contemporary Hospitality Management | The impact of the Internet on travel agencies | Law, W., Leung, K., and R James Wong, | f the Internet on travel agencies, 16, 2,International Journal of Contemporary Hospitality Management | 2004 | 16 |
Web References
Recommended
| Title | URL |
|---|---|
| www.itaa-ireland.com | http://www.itaa-ireland.com |
| www.itoa.com | http://www.itoa.com |
Reading material is available from the DIT Library
Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.