• TFMK4010
  • Nutraceutical Mktg&Reg Affairs

  • Credits (ECTS): 5
  • Food Science and Environmental Health

Modules are delivered
as part of a programme.
To apply for the
programme,
see the DIT website

Overview

Module Description

The module introduces students to regulatory framework for all participants of the nutraceutical industry. It also provides an insight into the principles of marketing of food and functional food products.

Module Aims

To develop an understanding and awareness of 1. The regulatory framework for all participants in nutraceutical industry. 2. The principles underlying marketing and market research particular as they apply to the functional food industry.

Indicative Syllabus

Unit 2 Principles of Marketing
Unit 3 Pricing principles
Unit 4 Principles of place
Unit 5 Promotion
Unit 6 Marketing Case Study
Unit 7 The regulatory context for the use of health claims and the marketing of functional foods
Unit 8 Regulation of Quality issues worldwide
Unit 9 Regulation of functional foods and nutraceuticals in the EU and globally
Unit 10 Food law
Unit 11 Food law
Unit 12 Regulatory Case Study

Total Contact Teaching Hours:24

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.