Bachelor of Science (Hons) Marketing   DT341

  • Undergraduate
  • Level 8
  • 4 Years
  • Full-Time
  • Aungier Street
  • School of Marketing
  • College of Business

See DIT website
for details on
how to apply

What is Bachelor of Science (Hons) Marketing?

Designed to develop the knowledge and skills requirements of an effective marketing professional, the BSc (Marketing) offers the student opportunities to internationalise their understanding of marketing as a driver of business success. Progressing from a solid foundation of business and marketing, the abilities of the student are subsequently developed through a rigorous exploration and examination of all facets of marketing combined with an exciting period of study in an institution in North America or Europe. This creates a graduate with the knowledge, skills and abilities essential to function as a contemporary marketing professional both nationally and internationally. There is a study abroad period during third year. Students wishing to take a language option as part of the programme must have at least HC1 in French or German.


Students may be required to attend classes at locations across the Institute.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.