Bachelor of Science (Hons) Marketing   DT341

  • Undergraduate
  • Level 8
  • 4 Years
  • Full-Time
  • Aungier Street
  • School of Marketing
  • College of Business

See DIT website
for details on
how to apply

Programme Credits (ECTS):240

Stages

Module Title Code Core/Option Credits (ECTS) Semester
DT341 Year 1
Accounting ACCT1007 CORE 10 Full Year
Communications COMM1007 CORE 5 Full Year
Consumer Psychology MRKT1009 CORE 10 Full Year
Economics ECON1006 CORE 5 Full Year
Information Technology INFS1010 CORE 5 Single Semester
Marketing Information Systems MRKT1010 CORE 5 Full Year
Marketing Theory MRKT1008 CORE 10 Full Year
Quantitative Methods MATH1010 CORE 10 Full Year
French LANG1022 OPTION 5 Full Year
Irish Business and Society MRKT1012 OPTION 5 Full Year
DT341 Year 2
Communications 2 COMM2420 CORE 5 Single Semester
Cultural Studies LANG2421 CORE 5 Single Semester
Economics 2 ECON1014 CORE 5 Single Semester
Information Systems 2 INFS2421 CORE 5 Single Semester
International Marketing MRKT2427 CORE 5 Single Semester
Management & Strategy MGMT2421 CORE 5 Single Semester
Managerial Accounting ACCT2011 CORE 5 Single Semester
Marketing Management MRKT2420 CORE 5 Single Semester
Marketing Research MRKT2421 CORE 5 Single Semester
Statistics MATH2420 CORE 5 Single Semester
Business to Business Marketing MRKT2422 OPTION 5 Single Semester
Digital Mkt Metric & Analytics MRKT2428 OPTION 5 Single Semester
French LANG2420 OPTION 10 Full Year
Management of Sales MGMT2424 OPTION 5 Single Semester
Management Science 1 MGMT2420 OPTION 5 Single Semester
Management Science 2 MGMT2423 OPTION 5 Single Semester
New Venture Creation MRKT2230 OPTION 5 Single Semester
Sales MRKT2425 OPTION 5 Single Semester
Search Engine Marketing MRKT2423 OPTION 5 Single Semester
Service Marketing 1 MRKT2426 OPTION 5 Single Semester
Services Marketing 2 MRKT2430 OPTION 5 Single Semester
Small Business Management MGMT2425 OPTION 5 Single Semester
Supply Chain Management LOGT2420 OPTION 5 Single Semester
DT341 Year 3
Consumer Behaviour MRKT3508 CORE 5 Single Semester
Financial Analysis ACCT3500 CORE 5 Single Semester
IMC Campaign MRKT3502 CORE 5 Single Semester
Intnl Political Economy ECON3500 CORE 5 Single Semester
Marketing Analysis MRKT3509 CORE 5 Single Semester
Marketing Communications MRKT3510 CORE 5 Single Semester
Organisation & the Individual MRKT3500 CORE 5 Single Semester
Perspectives on Intl Marketing MRKT3501 CORE 5 Single Semester
Research Methods MRKT3511 CORE 5 Single Semester
Strategic Marketing MRKT3512 CORE 5 Single Semester
Strategy Economics ECON3501 CORE 5 Single Semester
Business to Business Marketing MRKT3503 OPTION 5 Single Semester
Digital Marketing Management MRKT3504 OPTION 5 Single Semester
French LANG3500 OPTION 5 Single Semester
Internat. Lang. Sem. Abroad ILS33001 OPTION 25 Single Semester
International Semester Abroad INS33001 OPTION 30 Single Semester
Management Science 1 MGMT3500 OPTION 5 Single Semester
New Venture Creation MRKT3505 OPTION 5 Single Semester
Sales MRKT3506 OPTION 5 Single Semester
Services Marketing 1 MRKT3507 OPTION 5 Single Semester
Small Business Management MGMT2422 OPTION 5 Single Semester
Work Placement WORK3001 OPTION 30 Single Semester
DT341 Year 4
Consumer Research CNRS4000 CORE 10 Full Year
Dissertation DISS4001 CORE 10 Full Year
Finance Case FNCS4000 CORE 10 Full Year
Marketing Case MKCS4000 CORE 10 Full Year
Strategic Management STMG4006 CORE 10 Full Year
French FREN4000 OPTION 10 Full Year
Marketing Analysis 2 MKAY4000 OPTION 10 Full Year

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.