Bachelor of Science (Hons) Tourism Marketing   DT412

  • Undergraduate
  • Level 8
  • 4 Years
  • Full-Time
  • Cathal Brugha Street
  • School of Hospitality Mgmt. and Tourism
  • College of Arts and Tourism

See DIT website
for details on
how to apply

What is Bachelor of Science (Hons) Tourism Marketing?

This four-year honours degree offers an academic foundation in the cognate discipline of marketing as applied to the national and international tourism sectors. Its strong focus on marketing is nevertheless supportive of a broad business and management perspective, directed at the tourism industry. It thus provides graduates with the firm basis of a business career in the management and marketing of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.


Students may be required to attend classes at locations across the Institute.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.