Master of Arts Public Affairs and Political Communication   DT569

  • Postgraduate Taught
  • Level 9
  • 1 Year
  • Full-Time
  • Aungier Street
  • School of Media
  • College of Arts and Tourism

See DIT website
for details on
how to apply

What is Master of Arts Public Affairs and Political Communication?

The Master of Arts in Public Affairs and Political Communications focuses on a specialization within public relations, dealing primarily with the political environment. A one-year post-graduate programme, it will feature internships with significant public and private institutions, including Seanad Éireann, as an integral part of its academic content. It is a one year taught programme. Students will be required to complete a range of academic and practical assessments as well as a dissertation. Core modules will include Political Marketing, Political Structures, Ethics and Political Process, Public Affairs Writing, TV Environment and Presentation, Corporate Environment and Strategy, and Research Techniques. Emphasis throughout the course would be on the relationships and communication between organisations and Irish and European Government and regulatory bodies. The aim of this Master's level programme is to develop in students a high level of professional competence, a systematic understanding of issues at the forefront of contemporary politics and political communication and a reflective awareness of their implications in contemporary society. Graduates of this programme will have the potential for employment as senior liaisons and managers between the political and regulatory institutions and a variety of publics in the private, state and not for profit sectors with the responsibility for the work outputs of teams and for the pursuit of further research in cognate areas. A panel of guest lecturers will be invited to address students including lobbyists from both the consultancy and in-house sectors of the industry. These guest lecturers will expose the students to the wide variety of experiences found in the Irish political environment including lobbying, political representation, political marketing, public consultation and political event management. Students will complete a 10,000-15,000 word dissertation which will apply the knowledge and skills acquired on the course to a work of original research. A variety of assessment methods is used including coursework and presentations, in addition to examinations. Case studies involving some group work play an important part in seminar activity.


Students may be required to attend classes at locations across the Institute.

Please note that the catalogue is provided as a guide to modules in DIT. Not all modules listed will necessarily be offered every year and new modules may also be added. Information subject to change. For detail on specific programmes/modules please contact the relevant School directly.